Franchise Comparator

FDD Item 19 explained

FDD Item 19 is the single spot in a franchise's paperwork where the brand is allowed to share how much its locations sell or earn. The FDD, short for the Franchise Disclosure Document, is the set of papers a brand must hand over 14 calendar days or more before you sign anything or pay anything. Its official title is Financial Performance Representations, and for many people it's the first page they flip to.

The rules a brand must follow

Every FDD has to include Item 19 as a section, but putting actual numbers in it is up to the brand. Most brands do give them. Any statement about what a location has sold or earned, or could sell or earn, counts as an earnings claim.

Every earnings claim has to appear in Item 19. This is important when you're sitting with a salesperson, since a number they mention that isn't written in Item 19 falls outside the rules.

If a brand makes a claim, it needs a reasonable basis and written proof to back it up. That's one reason the section tends to read so carefully.

The section must also state whether its numbers are past results or a forecast. And it has to say whether they reflect all outlets or only some. Those two lines change the meaning of the big number, so give them a careful read.

Does Item 19 tell you what you will earn?

No. It tells you how other locations have done, or what the brand anticipates, given the conditions it lays out. Your own site, your costs and your first year may look quite different.

What it does offer is some protection. The FTC warns that a claim can be deceptive when it isn't typical of the system. That means a brand can't hold up its top store as the standard outcome.

Real sales figures from 2026 FDDs

The headline numbers below come from every brand's 2026 FDD filing on the Minnesota registry. The last column counts as much as the figure itself.

BrandHeadline numberWhat the figure covers
Chick-fil-A$9,161,239Annual average sales across 2,302 Operator restaurants in free-standing and drive-thru formats, each open a full year or more, 2025
Crunch Fitness$2,848,462Median annual revenue across 111 clubs, the middle third among the 331 franchised clubs operating throughout 2025
Great Clips$410,783Average annual sales at 4,158 franchised salons across the US and Canada, each open for the full 2025 year
Domino's$27,267Average weekly sales across franchised US stores that stayed open for the entire 2025 year
Circle KNoneNo earnings figures disclosed
Five GuysNoneNo earnings figures provided
Dave's Hot ChickenNoneNo earnings figures shared

Why can't two headline numbers be compared directly?

These numbers often measure different things. Domino's reports a weekly figure while Great Clips reports a yearly one, which means $27,267 and $410,783 can't simply be placed side by side.

The groups behind them differ as well. Crunch Fitness includes only some of its clubs, and it reports the median, meaning the middle value once every result is lined up in order. Chick-fil-A's average covers only free-standing and drive-thru Operator restaurants.

Each figure in the table represents sales or revenue, meaning money coming in. None of them shows what the owner keeps once rent, wages, supplies and fees are paid. When you come across an Item 19 number, it's worth asking whether the number is sales or profit, which locations are counted and what period is covered.

When a brand gives no figures

In their 2026 FDDs, Circle K, Dave's Hot Chicken and Five Guys included no earnings figures at all. That's allowed, but the FDD must then say that it makes no earnings representations. And since claims belong only in Item 19, company staff shouldn't be quoting numbers to you in conversation either.

Figures or no figures, the FTC says talking with current franchisees may be the most dependable way to learn what locations really take in. Item 20's list of outlets and owners gives you names and contact details for current owners, and for those who left during the past year.

Reading sales alongside the cost to open

A sales number tells you more once you know what opening costs. Take Great Clips: it reports average yearly sales of $410,783, while its cost to open (Item 7) falls between $187,800 and $419,900.

The royalty also shapes what remains. A royalty is a slice of your sales, or sometimes a fixed fee, paid to the brand, typically weekly or monthly. Great Clips takes 6% of sales. Chick-fil-A's royalty is 15% of gross receipts after subtracting equipment rent and a services fee, plus half of the monthly profit. So that big sales number says little by itself about what an Operator actually keeps.

BrandStartup costInitial feeOngoing royalty terms
Chick-fil-AOpening runs $317,521–$3,463,155Fee of $10,000A 15% share of gross receipts (after equipment rent and a services fee), plus half the profit each month
Crunch FitnessOpening runs $2,147,500–$5,367,000Fee of $35,000A 5% share of gross sales, paid monthly
Great ClipsOpening runs $187,800–$419,900Fee of $20,000A 6% share of salon sales
Domino'sOpening runs $231,450–$743,500Fee of $10,000A 5.5% share of sales, paid weekly

There's more to read about the initial fee and royalty, or about the whole FDD.

Not sure what an Item 19 really says?

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