Home Instead franchise: what it costs
Expect to spend $92,640 to $350,550 opening a home care business under the Home Instead franchise. The source is its 2026 Franchise Disclosure Document (FDD), papers the brand must give you ahead of any purchase.
Home Instead franchise cost, item by item
- Total cost of opening
- From $92,640 up to $350,550 Item 7, 2026 FDD
- Franchise fee you pay one time at the start
- $54,000 Item 5, 2026 FDD
- Royalty, your ongoing payments to the brand
- 5% of your gross sales Item 6, 2026 FDD
- Marketing fund, which covers shared advertising
- 2% of your gross sales Item 6, 2026 FDD
- Figures on sales or earnings
- $2,750,876 a year on average across 611 locations it counts, before costs Item 19, 2026 FDD
- Number of locations when 2025 ended
- Franchise owners run 626; the company runs 8 Item 20, 2026 FDD
Every figure above comes from the 2026 Home Instead Franchise Disclosure Document. Home Instead, Inc. filed it with the Minnesota Department of Commerce and it is dated April 29, 2026. Each small label points to the numbered part of the FDD where that figure sits.
Home Instead FDD: sales and earnings
Item 19 is the FDD section where a brand may report sales or earnings for its locations, and Home Instead shares figures there. The headline number: $2,750,876 in average yearly sales, drawn from 611 US franchised businesses that stayed open through all of 2025. It is money the store takes in, not profit, because rent, wages and every other cost get paid from it.
Before you count on any figure it contains, see our guide on reading an Item 19.
Other senior care franchises compared with Home Instead
Home Instead costs the least to open among the senior care franchises on this site.
| Brand | Total cost to opentotal, lowest to highest | Upfront feeone-time fee | Royaltyongoing, usually a % of sales |
|---|---|---|---|
| Home Instead | $93K to $351K | $54,000 | 5% |
| Right at Home | $94K to $176K | $49,500 | 5% |
| BrightStar Care | $101K to $217K | $50,000 | 5.25% |
| Comfort Keepers | $120K to $191K | $55,000 | 5% |
| Visiting Angels | $125K to $171K | $51,950 to $89,950 | 3% to 3.5% |
Before you buy, a brand has to hand over its Franchise Disclosure Document (FDD); the brand's latest one is where every figure comes from. After opening, you keep paying the brand a royalty, either a share of sales or a set amount. A K stands for thousand, an M for million. Every one of the 5 brands includes sales or earnings figures in its FDD, which you can see by opening a brand. Each FDD here was submitted to the Minnesota Department of Commerce in 2026.
Compare all senior care franchises
The number of Home Instead locations
Item 20 reports 634 Home Instead locations across the United States when 2025 closed, with 99% of them run by franchise owners. In that same part of the FDD, you get phone numbers for owners still running stores and ones who left. Your best way to learn how these costs play out in real life is to call a few of them.
Get the Home Instead FDD read by a franchise attorney
Before you sign, one franchise attorney can go through the Home Instead FDD and franchise agreement with you.