Primrose Schools franchise: what it costs
Opening a newly built school under the Primrose Schools franchise costs $5,016,600 to $7,960,300, per the 2026 Franchise Disclosure Document (FDD).
Primrose Schools franchise cost, item by item
- Total opening cost
- $5,016,600 to $7,960,300 Item 7, 2026 FDD
- Franchise fee you pay one time at the start
- $50,000 to $80,000 Item 5, 2026 FDD
- Royalty, your ongoing payments to the brand
- 7% charged on gross revenue Item 6, 2026 FDD
- Marketing fund, which covers shared advertising
- 2% charged on gross revenue Item 6, 2026 FDD
- Figures on sales or earnings
- $3,586,393 a year on average across 130 locations it counts, before costs Item 19, 2026 FDD
- Locations when 2025 ended
- Franchise owners ran 557, the company ran 0 Item 20, 2026 FDD
Every figure above comes from the 2026 Primrose Schools Franchise Disclosure Document, dated April 24, 2026 and filed with the Minnesota Department of Commerce by Primrose School Franchising SPE, LLC. Each small label points to the numbered part of the FDD where that figure sits.
The Primrose Schools FDD's sales and earnings figures
Item 19, the FDD section where a brand may report how much its locations sell or earn, is where Primrose Schools shares figures. The main figure is average yearly revenue of $3,586,393 for the 130 schools in the top quarter by occupancy. That group is the leading quarter of 520 franchised schools open for all of 2025. It is money the store takes in, not profit, because rent, wages and every other cost get paid from it.
Our guide shows how to read Item 19 before you rely on any figure in it.
Other childcare franchises next to Primrose Schools
Primrose Schools costs the most to open among the childcare franchises listed here.
| Brand | Total cost to opentotal, lowest to highest | Upfront feeone-time fee | Royaltyongoing, usually a % of sales |
|---|---|---|---|
| Kiddie Academy | $590K to $1.01M | $70,000 to $150,000 | 7% |
| The Learning Experience | $806K to $1.56M | $60,000 | 7% |
| The Goddard School | $1M to $1.5M | $135,000 | 7% |
| Primrose Schools | $5.02M to $7.96M | $50,000 to $80,000 | 7% |
Before you buy, a brand has to hand over its Franchise Disclosure Document (FDD); the brand's latest one is where every figure comes from. A royalty is what you keep paying the brand after opening: either a share of sales or a set amount. A K stands for thousand, an M for million. Each of the 4 brands shares sales or earnings figures in its FDD (open a brand to see its figures). Each FDD here was filed with the Minnesota Department of Commerce in 2026.
All childcare franchises, side by side
The number of Primrose Schools locations
Item 20 counts 557 Primrose Schools locations across the United States as 2025 ended, and franchise owners ran 100% of them. In that same part of the FDD, you get phone numbers for owners still running stores and ones who left. Your best way to learn how these costs play out in real life is to call a few of them.
Get the Primrose Schools FDD read by a franchise attorney
Before you sign, one franchise attorney can go through the Primrose Schools FDD and franchise agreement with you.