Franchise Comparator

Burger King vs Taco Bell: franchise cost side by side

Taco Bell is the cheaper of the two to open, from $1,859,750; Burger King starts at $2,039,200.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

Taco Bell is the cheaper to open, from $1,859,750.

Burger King starts at $2,039,200, the lowest cost to open given in each FDD.

From each FDDBurger King logoBurger KingTaco Bell logoTaco Bell
Total cost to open$2,039,200 to $4,730,600$1,859,750 to $4,312,200
Upfront fee$50,000$45,000
Royalty (ongoing fee)4.5% of gross sales5.5% of gross sales
Marketing fundup to 4.5% of gross sales4.25% of gross sales
Published sales$1,692,549 a year (average of 4,730 locations, 2025)Published, no single figure
Outlets5,518 franchised, 1,132 company7,335 franchised, 663 company
Year filed20262026

Not sure which brands to pick? Get help choosing or browse the full table.

Read the full figures on the Burger King franchise page and the Taco Bell franchise page, or read how to compare franchise costs.

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

Still deciding between brands?

A franchise consultant can talk you through the trade-offs for your budget and area. Send your details and one will contact you.

Add the brands you like or a note (optional)

By sending this, you agree that one franchise consultant picked for your request may email, call or text you about it, including by automated means. You don't have to agree to buy anything. How we handle your details.

  • Sending this form is free.
  • We pass it to one franchise consultant, not a list of brokers.
  • Consultants are usually paid by the brand you buy, so ask which brands pay them.
  • The consultant may pay us for the referral; no brand pays to be listed here.