Planet Fitness franchise: what it costs
Opening a gym under the Planet Fitness franchise costs $1,282,500 to $5,386,000, based on its 2026 Franchise Disclosure Document (FDD).
Planet Fitness franchise cost, item by item
- Full cost of opening
- Between $1,282,500 and $5,386,000 Item 7, 2026 FDD
- Franchise fee you pay one time at the start
- $40,000 Item 5, 2026 FDD
- Royalty, your ongoing payments to the brand
- 7% of membership dues, with those dues paid by bank draft Item 6, 2026 FDD
- Marketing fund, which covers shared advertising
- The charge is 2% of membership fees, and it may rise up to 3% Item 6, 2026 FDD
- Figures on sales or earnings
- $1,873,231 a year on average across the locations the brand counts, before costs Item 19, 2026 FDD
- Count of locations when 2025 ended
- Franchise owners ran 2,432; the company ran 277 Item 20, 2026 FDD
Every figure above comes out of the 2026 Planet Fitness Franchise Disclosure Document, dated May 22, 2026, which Planet Fitness Franchising LLC filed at the Minnesota Department of Commerce. Each small label points to the numbered part of the FDD where that figure sits.
Earnings and sales figures in the Planet Fitness FDD
Planet Fitness gives figures in Item 19, the FDD section where a brand may give location sales or earnings. For the middle third of the 2,291 US franchised clubs open through all of 2025, average yearly dues revenue came to $1,873,231. It is money the store takes in, not profit, because rent, wages and every other cost get paid from it.
Use our guide to read Item 19 before you rely on any figure inside.
Planet Fitness against other gym franchises
Most gym franchises on this site cost less to open than Planet Fitness; the middle one starts at $765K.
| Brand | Total cost to opentotal, lowest to highest | Upfront feeone-time fee | Royaltyongoing, usually a % of sales |
|---|---|---|---|
| F45 Training | $362K to $858K | $60,000 | 7% (at least $2,500 a month) |
| Anytime Fitness | $539K to $905K | $42,500 | $842 a month |
| Orangetheory Fitness | $765K to $1.1M | $59,950 | 8% |
| Planet Fitness | $1.28M to $5.39M | $40,000 | 7% of dues |
| Crunch Fitness | $2.15M to $5.37M | $35,000 | 5% |
Before you buy, a brand has to hand over its Franchise Disclosure Document (FDD); the brand's latest one is where every figure comes from. After you open, the royalty is the portion of sales, or the fixed amount, that you keep paying the brand. A K stands for thousand, an M for million. Sales or earnings numbers appear in each of the 5 brands' FDD; open a brand to see them. Each FDD here was filed with the Minnesota Department of Commerce in 2026.
All gym franchises, side by side
The number of Planet Fitness locations
Item 20 says the United States had 2,709 Planet Fitness locations at the end of 2025, and 90% were run by franchise owners. In that same part of the FDD, you get phone numbers for owners still running stores and ones who left. Your best way to learn how these costs play out in real life is to call a few of them.
Get the Planet Fitness FDD read by a franchise attorney
Before you sign, one franchise attorney can go through the Planet Fitness FDD and franchise agreement with you.