Auntie Anne's vs Crumbl: franchise cost side by side

Auntie Anne's is the cheaper of the two to open, from $157,795; Crumbl starts at $848,566.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

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Auntie Anne's is the cheaper to open, from $157,795.

Crumbl starts at $848,566, the lowest cost to open given in each FDD.

From each FDD	Auntie Anne's	Crumbl
Total cost to open	$157,795 to $835,500	$848,566 to $1,472,533
Upfront fee	$35,500	$50,000
Royalty (ongoing fee)	7% of net sales	8% of gross sales
Marketing fund	2% of net sales (3% for street locations)	2% of gross sales
Published sales	$792,496 a year (average of 489 locations, 2025)	$1,139,162 a year (average of 776 locations, 2025)
Outlets	1,236 franchised, 11 company	1,101 franchised, 0 company
Year filed	2026	2026

More comparisons with Auntie Anne's and Crumbl

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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