Baskin-Robbins vs Marco's Pizza: franchise cost side by side

Marco's Pizza is the cheaper of the two to open, from $286,477; Baskin-Robbins starts at $307,400.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

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Marco's Pizza is the cheaper to open, from $286,477.

Baskin-Robbins starts at $307,400, the lowest cost to open given in each FDD.

From each FDD	Baskin-Robbins	Marco's Pizza
Total cost to open	$307,400 to $626,700	$286,477 to $811,186
Upfront fee	$25,000	$25,000
Royalty (ongoing fee)	5.9% of gross sales	5.5% of net sales
Marketing fund	5% of gross sales	1% of net sales, plus 4% to a national advertising fund
Published sales	$526,669 a year (average of 814 locations, 2025)	$878,180 a year (average of 997 locations, 2025)
Outlets	967 franchised, 0 company	1,139 franchised, 45 company
Year filed	2026	2026

More comparisons with Baskin-Robbins and Marco's Pizza

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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