Dunkin' vs The Human Bean: franchise cost side by side

Dunkin' is the cheaper of the two to open, from $532,400; The Human Bean starts at $672,000.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

Which brand are you looking at?

Which brand do you want to set it against?

Add a third brand (optional)

Dunkin' is the cheaper to open, from $532,400.

The Human Bean starts at $672,000, the lowest cost to open given in each FDD.

From each FDD	Dunkin'	The Human Bean
Total cost to open	$532,400 to $1,832,500	$672,000 to $1,532,000
Upfront fee	$40,000 to $90,000	$35,000
Royalty (ongoing fee)	5.9% of gross sales	none (the franchisor earns from the coffee and supplies it sells you)
Marketing fund	5% of gross sales	1% of adjusted gross sales
Published sales	$1,372,069 a year (average of 7,010 locations, 2025)	$813,587 a year (average of 155 locations, 2025)
Outlets	8,744 franchised, 36 company	176 franchised, 12 company
Year filed	2026	2026

More comparisons with Dunkin' and The Human Bean

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

A franchise consultant can talk you through the trade-offs for your budget and area. Send your details and one will contact you.

State where you plan to open

Cash you could put in

Your name

Phone, for a call-back (optional)

Add the brands you like or a note (optional)

Brands you're looking at

Anything else

Sending this form is free.
We pass it to one franchise consultant, not a list of brokers.
Consultants are usually paid by the brand you buy, so ask which brands pay them.
The consultant may pay us for the referral; no brand pays to be listed here.