Franchise Comparator

Dunkin' vs PJ's Coffee: franchise cost side by side

PJ's Coffee is the cheaper of the two to open, from $522,500; Dunkin' starts at $532,400.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

PJ's Coffee is the cheaper to open, from $522,500.

Dunkin' starts at $532,400, the lowest cost to open given in each FDD.

From each FDDDunkin' logoDunkin'PJ's Coffee logoPJ's Coffee
Total cost to open$532,400 to $1,832,500$522,500 to $899,000
Upfront fee$40,000 to $90,000$15,000 to $40,000
Royalty (ongoing fee)5.9% of gross sales5% of net sales
Marketing fund5% of gross sales2% of net sales
Published sales$1,372,069 a year (average of 7,010 locations, 2025)$603,785 a year (average of 122 locations, 2025)
Outlets8,744 franchised, 36 company167 franchised, 13 company
Year filed20262026

Not sure which brands to pick? Get help choosing or browse the full table.

Read the full figures on the Dunkin' franchise page and the PJ's Coffee franchise page, or read how to compare franchise costs.

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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