Dunn Brothers Coffee vs PJ's Coffee: franchise cost side by side
Dunn Brothers Coffee is the cheaper of the two to open, from $448,600; PJ's Coffee starts at $522,500.
Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.
Dunn Brothers Coffee is the cheaper to open, from $448,600.
PJ's Coffee starts at $522,500, the lowest cost to open given in each FDD.
| From each FDD | Dunn Brothers Coffee | PJ's Coffee |
|---|
| Total cost to open | $448,600 to $728,400 | $522,500 to $899,000 |
|---|
| Upfront fee | $30,000 | $15,000 to $40,000 |
|---|
| Royalty (ongoing fee) | 5% of gross sales | 5% of net sales |
|---|
| Marketing fund | 3% of gross sales | 2% of net sales |
|---|
| Published sales | $571,901 a year (average of 26 locations, 2025) | $603,785 a year (average of 122 locations, 2025) |
|---|
| Outlets | 39 franchised, 4 company | 167 franchised, 13 company |
|---|
| Year filed | 2026 | 2026 |
|---|
Not sure which brands to pick? Get help choosing or browse the full table.
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Read the full figures on the Dunn Brothers Coffee franchise page and the PJ's Coffee franchise page, or read how to compare franchise costs.
Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.