Franchise Comparator

European Wax Center vs Massage Envy: franchise cost side by side

European Wax Center is the cheaper of the two to open, from $331,600; Massage Envy starts at $695,870.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

European Wax Center is the cheaper to open, from $331,600.

Massage Envy starts at $695,870, the lowest cost to open given in each FDD.

From each FDDEuropean Wax Center logoEuropean Wax CenterMassage Envy logoMassage Envy
Total cost to open$331,600 to $776,950$695,870 to $1,046,506
Upfront fee$36,000 to $45,000$45,000
Royalty (ongoing fee)6% of gross sales6% of gross sales
Marketing fund3% of gross sales2% of gross sales
Published sales$902,437 a year (average of 1,028 locations, 2025)$1,210,966 a year (average of 989 locations, 2025)
Outlets1,042 franchised, 5 company993 franchised, 0 company
Year filed20262026

Not sure which brands to pick? Get help choosing or browse the full table.

Read the full figures on the European Wax Center franchise page and the Massage Envy franchise page, or read how to compare franchise costs.

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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