Franchise Comparator

Five Guys vs McDonald's: franchise cost side by side

Five Guys is the cheaper of the two to open, from $927,850; McDonald's starts at $1,470,500.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

Five Guys is the cheaper to open, from $927,850.

McDonald's starts at $1,470,500, the lowest cost to open given in each FDD.

From each FDDFive Guys logoFive GuysMcDonald's logoMcDonald's
Total cost to open$927,850 to $1,375,750$1,470,500 to $2,642,000
Upfront fee$25,000$45,000
Royalty (ongoing fee)6% of gross sales5% of gross sales, plus rent to McDonald's
Marketing fundup to 4% of gross sales (2% now)at least 4% of gross sales on advertising
Published salesNone published$3,964,000 a year (average of 11,972 locations, 2023)
Outlets970 franchised, 613 company12,772 franchised, 685 company
Year filed20262024

Not sure which brands to pick? Get help choosing or browse the full table.

Read the full figures on the Five Guys franchise page and the McDonald's franchise page, or read how to compare franchise costs.

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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