Orangetheory Fitness vs Planet Fitness: franchise cost side by side

Orangetheory Fitness is the cheaper of the two to open, from $764,577; Planet Fitness starts at $1,282,500.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

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Orangetheory Fitness is the cheaper to open, from $764,577.

Planet Fitness starts at $1,282,500, the lowest cost to open given in each FDD.

From each FDD	Orangetheory Fitness	Planet Fitness
Total cost to open	$764,577 to $1,104,920	$1,282,500 to $5,386,000
Upfront fee	$59,950	$40,000
Royalty (ongoing fee)	8% of gross sales	7% of membership dues paid by bank draft
Marketing fund	3% of gross sales	2% of membership fees (up to 3%)
Published sales	$802,145 a year (average of 1,189 locations, 2025 to 2026)	$1,873,231 a year (membership fees, based on just some of its gyms)
Outlets	1,209 franchised, 15 company	2,432 franchised, 277 company
Year filed	2026	2026

More comparisons with Orangetheory Fitness and Planet Fitness

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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