BrightStar Care vs Home Instead: franchise cost side by side

Home Instead is the cheaper of the two to open, from $92,640; BrightStar Care starts at $101,464.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

Which brand are you looking at?

Which brand do you want to set it against?

Add a third brand (optional)

Home Instead is the cheaper to open, from $92,640.

BrightStar Care starts at $101,464, the lowest cost to open given in each FDD.

From each FDD	BrightStar Care	Home Instead
Total cost to open	$101,464 to $217,486	$92,640 to $350,550
Upfront fee	$50,000	$54,000
Royalty (ongoing fee)	5.25% of monthly net billings	5% of gross sales
Marketing fund	2.5% of net billings or $500 a month, whichever is more	2% of gross sales
Published sales	$2,427,980 a year (average of 202 locations, 2025)	$2,750,876 a year (average of 611 locations, 2025)
Outlets	In Item 20 of the FDD	626 franchised, 8 company
Year filed	2026	2026

More comparisons with BrightStar Care and Home Instead

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

A franchise consultant can talk you through the trade-offs for your budget and area. Send your details and one will contact you.

State where you plan to open

Cash you could put in

Your name

Phone, for a call-back (optional)

Add the brands you like or a note (optional)

Brands you're looking at

Anything else

Sending this form is free.
We pass it to one franchise consultant, not a list of brokers.
Consultants are usually paid by the brand you buy, so ask which brands pay them.
The consultant may pay us for the referral; no brand pays to be listed here.