Comfort Keepers vs Home Instead: franchise cost side by side

Home Instead is the cheaper of the two to open, from $92,640; Comfort Keepers starts at $119,560.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

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Home Instead is the cheaper to open, from $92,640.

Comfort Keepers starts at $119,560, the lowest cost to open given in each FDD.

From each FDD	Comfort Keepers	Home Instead
Total cost to open	$119,560 to $190,700	$92,640 to $350,550
Upfront fee	$55,000	$54,000
Royalty (ongoing fee)	5% of gross revenue	5% of gross sales
Marketing fund	2% of gross revenue, capped at about $803 a month	2% of gross sales
Published sales	$1,277,857 a year (average of 600 locations, 2024 to 2025)	$2,750,876 a year (average of 611 locations, 2025)
Outlets	619 franchised, 5 company	626 franchised, 8 company
Year filed	2026	2026

More comparisons with Comfort Keepers and Home Instead

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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