Franchise Comparator

Kiddie Academy vs Primrose Schools: franchise cost side by side

Kiddie Academy is the cheaper of the two to open, from $590,000; Primrose Schools starts at $5,016,600.

Every figure comes from the brand's FDD, the disclosure file it must hand you before you sign.

Kiddie Academy is the cheaper to open, from $590,000.

Primrose Schools starts at $5,016,600, the lowest cost to open given in each FDD.

From each FDDKiddie Academy logoKiddie AcademyPrimrose Schools logoPrimrose Schools
Total cost to open$590,000 to $1,010,000$5,016,600 to $7,960,300
Upfront fee$70,000 to $150,000$50,000 to $80,000
Royalty (ongoing fee)7% of gross revenue7% of gross revenue
Marketing fund2% of gross revenue2% of gross revenue
Published sales$2,193,815 a year (average of 293 locations, 2025)$3,586,393 a year (based on just its busiest schools)
Outlets363 franchised, 1 company557 franchised, 0 company
Year filed20262026

Not sure which brands to pick? Get help choosing or browse the full table.

Read the full figures on the Kiddie Academy franchise page and the Primrose Schools franchise page, or read how to compare franchise costs.

Every brand's fee, royalty and Item 7 range is also in one table you can download: the franchise fee comparison.

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